6 Steps to Starting a Successful Blog in 2021

Starting a blog is something that appeals to a lot of people, and has become a popular pass time or business opportunity for many. However, knowing where to start can be a little overwhelming, especially with the sheer amount of information available online.

That is why I am providing you with this simple guide to help you get started on your blogging journey. Together, we are going to take a look at some of the best tips to ensure that you are able to start a successful blog from the get-go.

1. Choose your niche

A blogging niche is simply a fancy way of saying what topic your blog is going to cover. There are a huge range of topics which you could write about and it all comes down to personal preference. Most bloggers tend to focus on an area about which they are passionate or they know a lot about. Perhaps you have spent a lot of time in various countries-a travel blog would be the ideal thing for you. Or maybe you absolutely love cooking, starting a food blog might be right up your street.

Whatever niche you decide upon, you should be confident that you will be able to create engaging content for the foreseeable future, because you are going to need a lot of it. It is also important to consider whether you may become bored with the subject, when choosing a niche, it should be something that you are really interested in so that it won’t become stale.

If you don’t know where to begin when deciding on a blogging niche, here are some popular ones that you might find enticing.

TravelFoodBeautyShopping/best buysLanguage learningHistoryTrue crime/mysteriesParanormal/legends/mythsParentingLifestyleBooks and readingPets and animals

2. Choose a name

Your blog is going to become your baby, so you need to give it a name that you are going to love and that will also draw people in. The name of your blog is going to be the first thing that people see and will be a deciding factor in whether they want to see more.

There are many factors to think about when naming your blog, one of the most important is ‘are there any other blogs with this name?’ Scout the internet to find out the answer to this question because if nothing else, your blog needs to be unique. You should also consider some of the following factors.

Is the name easy to spell? This will make searching the blog much more simple for your audience.Does the name reflect the content of the blog, for example you wouldn’t call a book blog ‘food for thought.’Would you like your own name in the blog title? An example might be ‘Food with Fiona’ or ‘Dave’s weekly movie report.’

If you are finding it difficult to come up with a good name for your blog, there are tools which you can find online to give you a little creative boost. One such tool is a blog name generator, there are a list of good ones on this site https://www.wpbeginner.com/showcase/blog-name-generators/

3. Choose a website host

In order to start a successful blog, one of the crucial steps is to find a good web host. Simply put, this is a third party website where you can setup your blog, store all of your files, post, images etc which ultimately becomes your very own website. Think of it as renting out a store in a shopping mall. The shopping mall is the web hosting company and the store is your blog, you are completely independent whilst staying in someone else’s space.

Web hosting companies are great because they make setting up a blog super simple, even for those without a huge knowledge of technology. On these sites you are able to choose a theme, create content, store files and much more.

There are options for free web hosting which allow bloggers to create and run a website with a good amount of features, however for those who wish to go that little bit further there are paid packages which do things such as remove the web hosts name from the domain, allow for more online space and many more advantages.

In the world of web hosting there are a huge amount of options and companies to choose from, my personal favorite is (link your favorite here, as mentioned in the special instructions for this article)

4. Take time to set up your website

Once you have decided on your web host, it is time to begin creating your website, the base for your blog if you will. It is here that all of your posts and creations will be proudly displayed and so it is vital that you take the time to set it up effectively.

Begin by choosing a theme, there are often a huge range to choose from so take your time to browse through and select one which best reflects your personality, this blog represents who you are and so should show that in its style. After choosing your theme you can begin creating your menus, pages, header images etc and the only limit is your imagination.

It can be tempting to jump right into creating posts, and whilst it might be advantageous to write an introductory post, you shouldn’t get preoccupied with this right now. The most important task at hand for the moment, is to create an aesthetically pleasing and easy to navigate website which will guarantee return visitors.

5. Monetize your blog

If you prefer the idea of simply blogging as a hobby or as a way to let your creativity flow, then feel free to skip this step. However, for those looking to form a business out of their blog, monetizing from day one is a wise idea.

Making money from blogging is not an overnight success and it takes some hard work and dedication. but there are ways in which it can be done. A lot of ways, in fact. You may decide to monetize your blog through a variety of means or you may choose just one, however it is worth noting that some things will be successful for one person which may not be as successful for another. For this reason, you may have some trial and error when looking at how to begin making money from your blog.

Let’s look at some of the ways in which you can monetize your blog from the off.

Affiliate marketing-this is the process of advertising products through an affiliate scheme, where you earn a commission for any sales made through clicks on your ads.Offer your own products-you may decide to offer an online course or an eBook, these can be chargeable products which include information that cannot be found anywhere else on your blog.Email marketing-by creating a mailing list for your blog, you can promote it through an easy to use email marketing tool which is especially handy if you are trying to sell a product online.Sponsorship-it can be tricky to secure any sort of sponsorship when you are first starting out, but it never hurts to try.

6. Have some content ready

If you want to start a successful blog, you are going to need content. Of course, earlier in this article, I told you not to focus on content for the time being but once you have finished setting up your website, it is a good idea to write up a handful of posts which you can release right away. This will give your readers something to view in the early days of your blog.

Spend some time writing quality content that is engaging, interesting and sets a good precedent for your blog. This will be a surefire way to show your audience that they can look forward to enjoyable and easy to relate to content in the future.

Once you have this content out there, you can then focus on how well your blog is doing by monitoring visits and clicks, this is a good way to see which posts are performing well and gives you an idea of what content your readers are going to engage with more.

You might then decide on a posting schedule, are you going to create a weekly post? Perhaps twice a week? It pays to figure out what is going to work best for you and fit in with your lifestyle.


There are some easy ways through which you can start a successful blog, by following these tips, you can be rest assured that your blogging journey will get off to a good start.

Preparation is key in most situations in life and starting a blog is no different. It can be tempting to go in all guns blazing but you then run the risk of missing a vital step in the creation of your blog which can affect its success later down the line.


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About Rich

Welcome to my site. I started TheBlogCoach.com to help people create and grow professional-looking, and profitable blogs.

Check out my free beginner’s video course to follow along step-by-step and create your own professional looking blog today! No coding required!